Account-Based Marketing
Compare 171 account-based marketing tools to find the right one for your needs
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🔧 Tools
Compare and find the best account-based marketing for your needs
Dock
A platform for creating shared digital sales rooms to align sales and marketing and collaborate with buyers.
UserGems
An AI-powered platform that tracks customer job changes and other signals to generate warm pipeline for sales and marketing teams.
Warmly
An AI-powered sales platform that helps B2B teams identify and engage with their most valuable website visitors.
Apollo.io
A unified sales intelligence and engagement platform that helps sales teams prospect, engage, and close more deals.
Campaign Stars
A platform for sending personalized gifts and direct mail to support ABM and demand generation.
Apollo.io
A unified sales intelligence and engagement platform with a large B2B database, sequencing, and analytics.
UserGems
An automated pipeline generation tool that tracks job changes of past customers and champions to generate warm leads.
HockeyStack
A B2B analytics and attribution platform that unifies marketing, sales, and product data to provide a complete view of the customer journey.
Gong
A revenue intelligence platform that uses AI to analyze sales conversations and provide insights to help sales teams close more deals.
AdDaptive Intelligence
A platform specializing in B2B data and media buying for account-based advertising.
N.Rich
An ABM platform that helps B2B companies identify and engage their most valuable accounts.
Factors.ai
A marketing analytics, attribution, and website personalization platform designed for B2B marketers.
G2 Buyer Intent
Provides intent data based on user activity on G2, the world's largest software marketplace and review site.
KickFire
A platform that provides IP address-to-company translation and firmographic data to identify anonymous web visitors and power ABM.
Qualified
A conversational marketing platform built for Salesforce customers with a focus on ABM.
Factors.ai
A marketing analytics platform that helps B2B marketers measure and optimize their campaigns.
Apollo.io
An all-in-one sales intelligence and engagement platform with a strong B2B database.
LeadSift
An intent data platform that identifies B2B buyers showing intent from public web sources and competitive interactions.
Alyce
An AI-powered platform for sending personal and relevant gifts to build relationships with target accounts.
LeanData
A revenue orchestration platform that helps businesses automate lead-to-account matching, routing, and engagement workflows within Salesforce.
LeanData
A platform for lead routing and revenue orchestration, ensuring the right leads get to the right reps at the right time.
Influ2
A person-based advertising platform that allows for 1:1 targeting and engagement tracking in ABM.
Cognism
A sales intelligence platform focused on providing high-quality, compliant B2B data to support ABM and sales efforts.
Cognism
A sales intelligence platform providing premium B2B contact, company, and intent data, with a focus on data quality and compliance.
Uberflip
A content experience platform that helps B2B marketers create personalized content destinations to engage target accounts.
PathFactory
A content-driven ABM platform that uses AI to guide buyers through personalized content journeys.
Metadata.io
An AI-driven platform for automating and optimizing B2B demand generation campaigns.
Terminus
An ABM platform that helps B2B marketers target and engage best-fit accounts across multiple channels like advertising, email, and chat.
Metadata.io
An AI-powered platform that automates and optimizes paid advertising campaigns for ABM.
N.Rich
An ABM platform that helps B2B marketers run targeted advertising campaigns and measure their impact on revenue.
Folloze
A platform for creating personalized and engaging content experiences for target accounts, with a focus on sales and marketing alignment.
Metadata.io
An AI-powered platform for automating B2B demand generation and paid advertising campaigns.
Influ2
An ABM platform that focuses on targeting specific individuals within key accounts with advertising.
N.Rich
An AI-powered ABM platform focused on advertising and analytics to drive measurable pipeline.
LeanData
A revenue orchestration platform that focuses on lead-to-account matching and routing for ABM.
G2 Marketing Solutions
A platform that leverages G2's buyer intent data to help vendors target and engage in-market accounts.
Alyce
An AI-powered gifting platform used to create personal connections and drive engagement within target accounts.
6sense
A B2B predictive intelligence platform that helps companies uncover anonymous buying behavior to prioritize and engage with in-market accounts.
Cognism
A sales intelligence platform that provides high-quality, globally compliant B2B data for sales and marketing teams.
Clari
A revenue platform that uses AI to help B2B companies to improve their forecasting, pipeline management, and overall revenue process.
Adapt
A B2B contact and company database that helps sales and marketing teams to find and connect with their ideal customers.
6sense
A revenue AI platform that helps B2B organizations uncover anonymous buying behavior and prioritize accounts.
Influ2
A platform that serves ads to specific decision-makers and tracks their engagement.
Jabmo
An ABM platform specializing in serving the needs of complex B2B industries like manufacturing and life sciences.
6sense
An ABM platform that uses AI to uncover anonymous buying behavior, prioritize accounts, and recommend engagement tactics.
Influ2
An ABM platform that focuses on engaging specific decision-makers within target accounts with person-based advertising and tracking their engagement.
Cognism
A sales intelligence platform providing verified B2B contact data and intent signals to fuel sales and marketing outreach.
G2 Buyer Intent
Intent data product that identifies which companies are actively researching your product, categories, and competitors on G2.com.
N.Rich
An account-based marketing platform that helps B2B marketers target accounts, run advertising, and measure their influence on pipeline.
6sense
An Account Engagement Platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI to work.
Intentsify
An intent data and activation platform that offers buying group and persona-level intent intelligence.
Terminus
A full-funnel ABM platform that combines advertising, email, chat, and web personalization.
HubSpot Marketing Hub
An all-in-one marketing platform that includes ABM tools to help businesses target and engage high-value accounts.
Jabmo
An omnichannel ABM platform with a focus on global manufacturers and life science companies.
ZoomInfo Marketing
An ABM platform built on a foundation of best-in-class B2B data to help teams target and convert their ideal customers.
Bombora
A leading provider of B2B intent data that helps marketing and sales teams identify accounts that are actively researching products.
Salesloft
A revenue orchestration platform used by sales teams to execute and manage engagement with target accounts.
Terminus
An account-based marketing platform that helps B2B companies engage with their target accounts across multiple channels.
Salesloft
A sales engagement platform that helps revenue teams to build pipeline, manage deals, and engage customers.
LeanData
A revenue orchestration platform that helps B2B companies to automate their go-to-market processes and improve their lead-to-account matching and routing.
Crunchbase
A platform for finding business information about private and public companies.
DiscoverOrg
A leading sales and marketing intelligence platform that was acquired by ZoomInfo in 2019.
Terminus
An ABM platform that helps B2B marketers engage the right people at target accounts.
Folloze
A platform for creating personalized marketing destinations and content experiences for ABM.
Cyance
A B2B intent data platform that helps businesses find and engage in-market buyers.
Terminus
An ABM platform that helps marketing and sales teams engage target accounts across email, web, chat, and advertising channels.
LeanData
A revenue orchestration platform that focuses on lead-to-account matching, routing, and attribution to support ABM operations.
Salesloft
A revenue workflow platform that helps sales teams engage customers, understand their needs, and forecast revenue accurately.
Terminus
An ABM platform that helps B2B marketers target, engage, and measure the entire buying committee at their target accounts.
Folloze
An AI-powered B2B personalization platform that enables marketers and sellers to create dynamic, relevant buyer experiences.
HubSpot Marketing Hub
An all-in-one marketing platform with integrated ABM tools for existing HubSpot customers.
Cyance
A global B2B intent data platform that helps businesses find and engage in-market buyers with a focus on European data.
Salesloft
A sales engagement platform that helps revenue teams execute personalized, multi-channel ABM campaigns.
6sense
A revenue AI platform that uncovers anonymous buying behavior to help B2B organizations create and convert pipeline to revenue.
HubSpot Marketing Hub
An all-in-one marketing platform with features to support account-based marketing strategies.
Terminus
An end-to-end ABM platform for identifying and engaging target accounts across multiple channels.
Terminus
A powerful ABM platform focused on multi-channel orchestration and sales and marketing alignment.
Leadsift
A B2B intent data provider that helps companies identify and engage with leads who are actively looking for their solutions.
ZoomInfo Marketing
A marketing platform built on a foundation of high-quality B2B data, offering advanced targeting and multi-channel campaigns.
SalesIntel
A revenue intelligence platform that provides high-quality B2B contact data, firmographics, technographics, and buyer intent data.
Drift
A conversational marketing and sales platform that can be used to engage target accounts in real-time.
Sendoso
A platform for sending personalized gifts, eGifts, and direct mail to support ABM and demand generation efforts.
Clearbit
A data enrichment and account intelligence platform that fuels personalization efforts in ABM.
Triblio
An ABM platform, now part of Foundry, that helps B2B companies orchestrate multi-channel campaigns with a focus on website personalization and advertising.
Sendoso
A platform that helps businesses engage with customers throughout their journey by sending personalized gifts, branded swag, and direct mail.
Demandbase
An end-to-end ABM platform for enterprises, offering everything from account identification to campaign execution and measurement.
Demandbase One
An AI-driven platform for account-based marketing, advertising, sales, and analytics.
Drift
A conversational marketing and sales platform with ABM features.
Madison Logic
A multi-channel ABM platform that combines intent data, advertising, and content syndication to engage high-value accounts.
Triblio
An end-to-end ABM platform offering advertising, web personalization, and sales activation.
Demandbase One
An end-to-end ABM platform for enterprises, combining advertising, personalization, and analytics.
Madison Logic
A global ABM platform that unifies display advertising and lead generation with attribution.
Clearbit
A data activation platform that provides enrichment, intent data, and advertising capabilities for B2B teams.
TechTarget Priority Engine
A purchase intent data platform for B2B technology companies to identify and engage active buyers.
Sendoso
A sending platform that helps companies engage with customers throughout the buyer's journey via direct mail, gifts, and experiences.
ZoomInfo
A B2B contact and company intelligence platform that helps sales and marketing teams find and connect with their ideal customers.
Bombora
A provider of B2B intent data that helps marketing and sales teams understand which businesses are actively researching their products and services.
HubSpot Account-Based Marketing
A suite of ABM tools built into the HubSpot CRM platform that helps marketing and sales teams work together to target and close high-value accounts.
Clearbit
A B2B data enrichment and activation platform that helps businesses understand their customers, identify prospects, and personalize interactions.
SalesIntel
A B2B data provider that offers accurate and affordable contact and company data for sales and marketing teams.
Engagio
An account-based marketing (ABM) platform that was acquired by Demandbase in 2020.
HubSpot Marketing Hub
An all-in-one marketing software platform that includes ABM tools.
Metadata.io
An AI-powered platform for executing paid media campaigns and generating B2B demand.
Triblio
An ABM platform that orchestrates marketing and sales campaigns at scale.
Madison Logic
A platform that helps B2B marketers convert their best accounts faster through data-driven, multi-channel ABM.
TechTarget Priority Engine
A purchase intent data platform that helps B2B tech companies identify and engage active buyers.
Drift
A conversational marketing and sales platform that uses AI-powered chatbots to engage website visitors.
Demandbase
An end-to-end ABM and Account-Based Experience (ABX) platform that unifies data, advertising, and sales intelligence.
HubSpot ABM
A suite of ABM features built into the HubSpot Marketing Hub, designed to help teams run targeted campaigns from their central CRM platform.
Metadata.io
A go-to-market operating system that automates paid campaigns and connects them to revenue, with a strong focus on ABM.
ZoomInfo Marketing
An ABM orchestration and advertising solution built on ZoomInfo's extensive B2B data foundation.
Bombora
A leading provider of B2B intent data that shows which businesses are actively researching products and services.
Clearbit
A data activation platform that provides enrichment, intent data, and website visitor identification to power go-to-market strategies.
DemandScience
A B2B go-to-market platform that provides data, intelligence, and activation solutions to help companies reach their buyers.
Demandbase
An AI-powered account-based go-to-market (ABM) platform for B2B organizations.
Bombora
A leading provider of B2B intent data, showing which businesses are actively researching products and services.
ZoomInfo
A B2B intelligence platform offering a comprehensive database of contacts and companies, enriched with intent data.
Clearbit
A data activation platform that provides real-time intelligence to enrich records, reveal buying intent, and personalize customer interactions.
6sense Revenue AI
An AI-driven platform that uncovers anonymous buying signals to help teams build pipeline and generate revenue.
RollWorks
An ABM and advertising platform for B2B companies to generate pipeline and drive revenue.
Triblio
An ABM platform that combines advertising, web personalization, and sales activation.
Outreach
A sales execution platform that helps revenue teams engage customers and close deals, often used to activate ABM strategies.
Demandbase
An AI-powered account-based marketing (ABM) platform that helps B2B companies identify and engage with in-market accounts.
RollWorks
An account-based marketing platform that helps B2B companies identify and engage with their target accounts across display, social, and mobile advertising.
InsideView
A sales intelligence and data platform that is now part of Demandbase, providing B2B data and insights to sales and marketing teams.
Leadfeeder
A website visitor identification tool that shows you the companies that visit your website, what they do, and how to contact them.
Lusha
A B2B contact and company data platform that helps sales, marketing, and recruiting teams find accurate contact information for their prospects.
Outreach
A sales engagement platform that helps sales teams automate and optimize their communication with prospects and customers.
Owler
A business information and competitive intelligence platform that provides real-time news and alerts on companies.
Demandbase
An account-based marketing platform that helps B2B companies identify, engage, and close target accounts.
RollWorks
An ABM platform that helps B2B companies reach their target accounts and contacts across multiple channels.
MRP Prelytix
An enterprise ABM platform that connects marketing and sales with real-time intelligence and omnichannel engagement.
Bound
An ABM platform that uses intent data to personalize website experiences and sales outreach.
RollWorks
An ABM platform, a division of NextRoll, that helps B2B companies identify target accounts and engage them with digital advertising and sales automation.
Madison Logic
An ABM platform that helps enterprises accelerate their pipeline by identifying and prioritizing in-market accounts and engaging them with multi-channel campaigns.
Leadfeeder
A website visitor identification tool that shows you which companies visit your site, what they do, and how to contact them.
Foundry ABM (formerly Triblio)
An ABM platform that specializes in orchestrating campaigns and personalizing the buyer's journey, now part of the larger Foundry ecosystem.
Outreach
A leading sales execution platform that helps revenue teams automate and optimize their engagement with prospects and customers.
TechTarget
A B2B technology media company that provides purchase intent data and marketing services based on user activity across its network of websites.
RollWorks
An account-based marketing platform, a division of NextRoll, designed to help B2B companies identify and engage target accounts.
RollWorks
An accessible and user-friendly ABM platform, particularly strong in account-based advertising and integrations with HubSpot and Salesforce.
Outreach
A sales engagement platform that helps sales teams execute and optimize their ABM outreach.
RollWorks
An ABM platform that helps B2B companies identify and engage target accounts and measure the impact on revenue.
6sense Revenue AI
An ABM platform that uses AI to uncover anonymous buying behavior and prioritize accounts for sales and marketing.
Triblio
An ABM platform that orchestrates marketing and sales campaigns across multiple channels.
Madison Logic
A B2B marketing technology platform that unifies display advertising, lead generation, and content syndication with intent data.
Triblio
An ABM platform that orchestrates marketing and sales campaigns to engage and win target accounts.
Madison Logic
A global ABM platform that helps B2B marketers identify and engage with the most influential individuals throughout the buyer's journey.
Dealfront (formerly Leadfeeder)
A GTM platform that identifies anonymous website visitors and provides sales intelligence, with a strong focus on the European market.
Demandbase
An AI-driven Account-Based Marketing (ABM) platform that helps B2B companies identify, engage, and close high-value accounts.
Engagio (part of Adobe Marketo Engage)
An ABM platform that was acquired by Adobe and integrated into Marketo Engage.
6sense
An AI-driven ABM platform that excels at predictive analytics and identifying accounts with high purchase intent.
Aberdeen
A research firm and intent data provider that uses data from its large B2B audience to identify in-market buyers.
Foundry ABM
An ABM platform that combines data, technology, and media to help B2B marketers drive revenue.
Jabmo
An omnichannel ABM platform for global manufacturers and life science companies.
MRP Prelytix
An enterprise-grade ABM platform for global sales and marketing teams.
TechTarget Priority Engine
A purchase intent data platform that helps B2B technology companies identify and engage active buyers.
Foundry ABM
An ABM platform that combines intent data, content, and activation channels to drive engagement.
Kwanzoo
An ABM platform for running targeted display advertising and retargeting campaigns.
MRP
An enterprise-grade predictive ABM platform that provides multi-channel orchestration and global data capabilities.
TechTarget
A B2B technology media company that provides powerful purchase intent data and marketing services to engage active buyers.
Albacross
A B2B platform for website visitor identification and account-based advertising.
Adobe Marketo Engage
A comprehensive marketing automation platform for large enterprises with powerful ABM capabilities.
Adobe Marketo Engage
A marketing automation platform with robust ABM capabilities for large enterprises.
Adobe Marketo Engage
A comprehensive marketing automation platform with powerful ABM capabilities for large teams.
Adobe Marketo Engage
A marketing automation platform that helps businesses manage lead generation, customer engagement, and personalized buyer journeys.
Pipeline360
A demand generation platform that helps B2B marketers create and manage campaigns across multiple channels.
Salesforce Marketing Cloud Account Engagement (Pardot)
A B2B marketing automation solution from Salesforce with features for account-based marketing.
NextRoll (owner of RollWorks and AdRoll)
A marketing and advertising technology company that owns the ABM platform RollWorks and the e-commerce marketing platform AdRoll.
Pipeline360
A Demand-as-a-Service platform for B2B marketers seeking predictable pipeline growth.
Engagio
An early, influential ABM platform that was acquired by and integrated into Demandbase.