Act-On
The world’s leading growth marketing automation platform.
Overview
Act-On is a comprehensive marketing automation platform that provides tools for email marketing, lead nurturing, lead scoring, website tracking, and analytics. It is designed to help marketers deliver personalized experiences at every stage of the customer lifecycle. Act-On is known for its strong support and focus on helping marketers prove their ROI.
✨ Key Features
- Automated Journey Builder
- Lead Scoring & Nurturing
- Website & Landing Page Optimization
- Email Marketing
- CRM Integration
- Analytics & Reporting
🎯 Key Differentiators
- Strong focus on customer support and success.
- Flexible platform that integrates with multiple CRMs.
- Bundled pricing model based on active contacts.
Unique Value: Delivers a powerful, easy-to-use growth marketing platform combined with expert support to help marketers drive growth and prove their impact.
🎯 Use Cases (4)
✅ Best For
- Creating automated programs to nurture leads based on their engagement.
- Using lead scoring to identify and prioritize hot leads for sales.
- Tracking website visitor behavior to personalize follow-up communications.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Simple B2C email marketing.
- Companies looking for a free or very low-cost solution.
🏆 Alternatives
Considered a strong mid-market competitor to HubSpot and Pardot, often praised for its customer service and ease of use relative to its power.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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