Basis Technologies
The Home of Innovation in Digital Advertising.
Overview
Basis Technologies provides a comprehensive, automated digital media platform that integrates programmatic advertising, site-direct, search, and social media. The platform, Basis, is designed to unify workflows, automate tasks, and provide a single system of record for media planning, buying, and financial reconciliation.
✨ Key Features
- Omnichannel DSP
- Workflow and billing automation
- Unified reporting and analytics
- Integration with search and social platforms
- Site-direct campaign management
- Team collaboration tools
🎯 Key Differentiators
- Unifies media buying with workflow and financial automation.
- Provides a single system of record for all digital media operations.
- Strong focus on improving operational efficiency for agencies.
Unique Value: The only platform that unifies and automates the entire digital advertising process—from media buying and planning to billing and reconciliation—in one place.
🎯 Use Cases (4)
✅ Best For
- Agencies reducing manual work and errors in billing and reconciliation.
- Brands gaining a holistic view of their media spend across programmatic, search, and social.
- Teams improving collaboration and efficiency through a unified platform.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with very simple advertising needs.
- Companies that only need a point solution for a single channel (e.g., just a social media tool).
🏆 Alternatives
Goes beyond just media buying (like a pure DSP) to solve the operational and financial challenges that agencies and in-house teams face, making it a more holistic solution.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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