Census
The #1 Data Activation platform, powered by Reverse ETL.
Overview
Census is a Data Activation platform that makes it easy for data teams to sync their trusted data from a central data warehouse into the business tools that sales, marketing, and success teams use. By operationalizing analytics, Census helps companies personalize customer experiences, automate workflows, and drive revenue with better data.
✨ Key Features
- Reverse ETL
- Real-time Sync
- Visual Segment Builder for business users
- Data Modeling with SQL or dbt
- Enterprise Security and Observability
- 360-degree Customer View activation
🎯 Key Differentiators
- Deep integration with the modern data stack (dbt, Snowflake, etc.)
- Focus on reliability and observability for data teams
- Empowers both data and business teams to activate data
Unique Value: Turns the data warehouse into the central hub for all customer data and makes that data actionable in every business tool.
🎯 Use Cases (4)
✅ Best For
- Syncing a 'Product Qualified Lead' (PQL) status from a data warehouse to a field in Salesforce, triggering a sales cadence.
- Continuously updating customer segments in Braze based on real-time user behavior data stored in Snowflake.
- Populating custom objects in Salesforce with enriched data to give sales reps a complete picture of their accounts.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Moving data from source systems into a data warehouse (ETL/ELT)
- Connecting two SaaS apps for simple workflow automation (iPaaS)
- Building internal data pipelines
🏆 Alternatives
Census and its main competitor, Hightouch, offer very similar core functionality. Differentiation often comes down to specific integrations, user interface preferences, and features for developer workflows.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Business, Platform tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: 10 synced fields, standard features
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