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🔧 DataTrue

DataTrue

Automated Data Assurance.

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Overview

DataTrue is a data governance and assurance platform that automates the process of testing your data collection. It allows you to simulate user journeys, from landing on a page to completing a conversion, and validates that your tags fire correctly and collect the right data at every step. It helps prevent data loss and ensures the accuracy of your analytics.

✨ Key Features

  • Automated Journey Testing
  • Data Layer Validation
  • Tag Presence and Performance Monitoring
  • Regression Testing
  • CI/CD Integration
  • Privacy Compliance Audits

🎯 Key Differentiators

  • Strong focus on simulating and testing complete user journeys
  • Designed for integration into development workflows (CI/CD)
  • Powerful validation engine for complex data structures

Unique Value: Bridges the gap between development and analytics by enabling automated, reliable testing of data collection within the software development lifecycle.

🎯 Use Cases (4)

Validating analytics tracking in critical user paths Automating regression testing for tag implementations Ensuring data quality before and after site deployments Monitoring for data collection errors

✅ Best For

  • Integrating tag validation into a CI/CD pipeline
  • Testing complex checkout funnels to ensure accurate revenue tracking
  • Validating consent banner interactions and subsequent tag firing

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Users looking for a simple tag deployment tool

🏆 Alternatives

ObservePoint Tag Inspector

More focused on deep journey testing and developer workflow integration than competitors who focus more on broad site crawling and auditing.

💻 Platforms

Web API

🔌 Integrations

Jenkins CircleCI Slack Jira Adobe Analytics Google Analytics

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

Contact for pricing

✓ 14-day free trial

Visit DataTrue Website →

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