Kantar
The world's leading data, insights and consulting company.
Overview
Kantar is a leading global data, insights, and consulting company. They help clients understand people and inspire growth by providing a comprehensive view of the consumer and market landscape. Kantar's expertise spans a wide range of areas, including brand strategy, marketing effectiveness, and public opinion.
✨ Key Features
- Brand Strategy and Guidance
- Creative and Media Effectiveness
- Customer Experience and Commerce
- Public Opinion and Policy
- Analytics and Consulting
🎯 Key Differentiators
- Deep industry expertise and consulting capabilities.
- Holistic view of the consumer, from brand perception to purchase behavior.
- Global reach and local market knowledge.
Unique Value: Understand people and inspire growth with actionable insights and strategic consulting.
🎯 Use Cases (5)
✅ Best For
- Developing a winning brand positioning strategy.
- Measuring the ROI of advertising campaigns.
- Understanding the drivers of customer loyalty and satisfaction.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media management.
- Basic website analytics.
🏆 Alternatives
Offers a more strategic and consulting-led approach to data and insights compared to self-service analytics platforms.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
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