Kwanzoo
Account-Based Marketing Platform.
Overview
Kwanzoo is an Account-Based Marketing (ABM) platform that focuses on helping B2B marketers run targeted advertising campaigns. It enables users to target specific accounts with display and video ads, retarget website visitors from those accounts, and measure the impact of their advertising on account engagement. It is often used to add a targeted advertising layer to existing marketing automation platforms.
✨ Key Features
- Account-based display advertising
- IP-based targeting and retargeting
- Integration with marketing automation and CRM
- Campaign analytics and reporting
- Lead form capture within ads
🎯 Key Differentiators
- Simplicity and ease of use for running ABM ad campaigns
- Deep integration with Marketo and Eloqua
- Focus on the advertising component of ABM
Unique Value: Provides a simple and cost-effective way to run account-based display advertising campaigns that are tightly integrated with your marketing automation system.
🎯 Use Cases (4)
✅ Best For
- Increasing website traffic from target accounts
- Improving brand recognition within a target market
- Generating top-of-funnel leads
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing a full-suite ABM platform with multi-channel orchestration
- B2C marketing
🏆 Alternatives
Offers a more focused and less complex solution compared to full-suite ABM platforms, making it a good choice for teams just starting with ABM advertising.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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