Virtuous
The Responsive Fundraising Platform.
Overview
Virtuous is a software platform designed to help nonprofits create personal connections with their givers and increase their impact. It goes beyond a traditional CRM by including marketing automation, online giving, and donor analytics tools, all focused on the concept of responsive fundraising—listening to donor cues and responding in a personalized way.
✨ Key Features
- Nonprofit CRM
- Marketing Automation
- Online Giving Forms
- Donor Analytics and Wealth Data
- Project Management
- Major Gift Cultivation Tools
- Personalized Donor Journeys
🎯 Key Differentiators
- Focus on 'Responsive Fundraising' and donor relationships
- Modern, intuitive user interface
- Powerful marketing automation built-in
Unique Value: Helps nonprofits treat all their givers like major donors, building personal relationships at scale to grow giving.
🎯 Use Cases (5)
✅ Best For
- Increasing mid-level and major donor engagement through automated, personalized workflows
- Growing recurring giving programs
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Very small nonprofits with simple fundraising needs
- Organizations that are not focused on building deep, personal relationships with donors
🏆 Alternatives
Offers more advanced, integrated marketing automation and a more modern approach to donor relationships than many traditional CRMs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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